In this amusing Volkswagen commercial, a dad tells his kid that his car has reached 100,000 miles. At the same time, the dashboard changes from 99,999 to 100,000. The girl asks, “so?”, as if she can’t see why 100,000 miles is so important and all that. The dad answers saying that it’s a big deal.
When she appears bored with the statement and goes back to her phone, (I wonder if she’s using a republic wireless plan? If she is, she’s getting unlimited texts, messaging, and data. If you want that phone plan, click for more.) he makes up a story to get her interested. He thinks for a moment and says, “what if I told you that every time a Volkswagen hits 100,000 miles a German engineer gets his wings?” (Start ‘Doo bee doo bee doo’ by Giorgio Moroder)
A German engineer is working on an assembly line to manufacture a car when suddenly, lumps appear on his back. His shirt rips, and wings sprout out from behind him! A man working in a car suddenly has wings and they stick out of the car’s roof. A man in an elevator sprouts wings, and seemingly proud, shows them to a worker next to him. in response, she slaps him.
Another worker with small wings stares at a man’s large wings enviously while doing his business in the urinal. As a car is being tested with air currents, a man sprouts wings and is swept off his feet by the force of the wind. As snowy white wings sprout out of every worker in the facility, an old man who is hovering in the air with his pair of wings grumbles, “ugh, I hate these wingy thingies!” (music stops abruptly)
The girl in the car looks up from her phone and gives a sarcastic look at her father with the retort, “Yeah, dad, and I’m sure at 200,000 miles rainbows shoot out of their butts.” The dad looks ahead and seems to think about the idea. (start song, this time more melodically and with female voice)
A man working on a ladder suddenly notices a shimmering sound and a glow that is emitting from his behind. He slowly looks down to see glittering rainbow colors floating up him and looks embarrassed and horrified. A narrator states that Volkswagen has more vehicles on the road that have driven over 100,000 miles than any other brand.
A professor at Harvard Business School mentioned how Volkswagen used a creative commercial that would catch a viewer’s eye. The video used both nonsensical special effects and a humorous story line to capture people’s attention.