Budweiser The Clydesdales: “Brotherhood”

 

This 60-second video advertises Budweiser’s brand name through a short story of one of its Clydesdale horses. It debuted at the 2013 Super Bowl. This is definitely a commercial to call home about with straight talk promo codes because you get limitless talking, limitless texting, no binding multi-month contract and a simple flat monthly cost.

The establishing shot is a horse farm somewhere in the Midwest, and it is a cold cloudy winter morning with small patches of snow on the ground. A man is peering into the stall of one of the horses watching intently at the foal as it rests on the hay. In the span of several seconds, we see the horse take some uneven steps, get fed with a bottle of milk and mature into a young beautiful animal.

In the next scene, we see it break free of its leash and surprise the man by nudging him in the back and getting him to do some training drills. The horse walks magnificently. The two exchange tender moments as he strokes its prone body as it rests on the ground and then the very next scene shows it nuzzling him as he sleeps on the ground, exhausted from a long day’s work.

The final scene on the horse farm ends with him driving alongside her full gallop on a sunny day and then him riding a team of horses including the new one.

The Budweiser horse truck comes to take the horse away and he waves a mournful goodbye. He finds her empty leash on the farm and stares at it with longing.

Three years later, he reads of a parade in Chicago and drives to the Windy City to watch the Budweiser Clydesdale team march through the streets. For a split second, there is eye contact between the man and the horse he had raised. The parade ends and everyone disperses. As soon as the horse is unbridled, it runs away and down the street in full gallop and catches up with the man, about to drive away in his truck. The two share a warm reunion.

There is no dialogue in the video.

The background song is Fleetwood Mac’s “Landslide”, sung by Stevie Nicks. She sings of how things have changed dramatically and how she is uncertain of what to do next. It serves as a wonderful background song in which the horse’s changes take it away from its birthplace but it never forgets who helped it grow up.

Read here for a thoughtful analysis of the commercial’s message of aging, family and connectedness.

Product
2013 Budweiser Super Bowl Ad - The Clydesdales: "Brotherhood"
Version
2013
Type
Super Bowl Ad
Reviewed by

on September 9, 2013
Rating
Summary
Heartwarming tearjerker ad about a Budweiser Clydesdale horse that does not forget its childhood. Years later, it still remembers the man who nursed it and raised it.