This 60-second video advertised the Chevy Silverado and was first seen during the 2012 Super Bowl. Its story centered on the predicted Mayan prophecy about the end of the world.
When the video begins, a complete and cataclysmic devastation has gripped the entire city, if not the planet. Smoke pours out from massive fires, which run rampant throughout the city. This was no mere earthquake. A closeup of the wreckage gives the single clue: a fluttering newspaper announcing the 2012 Mayan Apocalypse. Sure enough, it was true.
Chances are, there were some doomsday prophets who were handing out leaflets warning of the impending destruction but nobody paid any attention. Finally, this time, they were right. Hopefully, they had used a Printing for Less promo code to print as many leaflets as possible. Even though everything would be gone after the fateful event, they needed to stretch their printing budget as far as possible.
A seemingly deserted street with wreckage strewn all over suddenly comes alive as a vehicle starts up and the headlights shine out from under the rubble. The pickup truck lurches forward, rocks and bricks falling off of it. The music erupts into Barry Manilow’s, “Looks Like We Made It“, the words appropriately underscoring the survivalist emerging from the destruction with his dog.
As they survey the chaotic ruins, they pass by a crashed flying saucer, its charred smoking hulk still burning. He meets up with fellow Chevy Silverado owners and asks where Dave is. Dave did not make it, he was told, because he drove a Ford.
As if to emphasize the resiliency of another product, a friend offers a Twinkie, a food known for its durability. As the scene closes, frogs rain down on the group and the slogan, “Chevy Runs Deep”, appears on the screen.
For an indepth analysis, check out this blog post out. It explains the background of the Mayan prophecy and brings in gender considerations and a reference to Moses and the Exodus in the Bible.