GoPro HERO3: Black Edition


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This five-minute video advertises the GoPro HERO3: Black Edition camera.

They forgot to include seat belts for this video.

An adrenalin-packed video of various extreme sports leaves the viewer on the proverbial edge of the seat. It showcases the durability and high quality of the video camera and it does not disappoint.

The video camera is showcased in widely varying environments:

  1. Time lapse
  2. Action sports
  3. Underwater
  4. Aerial
  5. Slow-motion

The video opens up with a breathtaking aerial shot from an airplane. It segues into several time lapse sequences showing the sun moving across the sky. Another aerial shot and then an underwater segment.

Then the action pauses as various extreme sports gear up for action including mountain biking, snowboarding, skiing  and surfing.

Within the first 90 seconds, the five major environments have been introduced.

The energy level suddenly shoots up as the video camera now takes the viewers into action of flipping head over heels on a snowy mountain cliff, riding on a log before plunging off onto a ramp.

The video slows down momentarily during a ski/snowboard segment in Matrix-like style, showing that the video is still smooth.

The action lets loose on snowy peaks, in the air, underwater, on whitewater rapids, mountain trails, motorcycles and more.

Occasionally, slow beautiful underwater footage gives the audience a chance to breathe.

From time to time, footage includes the attachment of the GoPro camera on the person, showing how easy it is to mount and use.

The clincher occurs about two-thirds of the way when a skier flies off the cliff, does a flip and deploys a GoPro parachute, cementing the advertiser’s name into the memory of the viewer.

This is about as good as it can get in connecting the video with the brand.

GoPro HERO3: Black Edition
Reviewed by

on May 3, 2013
Thrilling demonstration video of the GoPro HERO3: Black Edition video camera featuring dramatic and beautiful footage.