Jaguar 2014 Big Game Commercial | British Villains ‘Rendezvous’


In this Jaguar commercial, a jet plane is seen streaking over the head of a lady in the darkness of the night.  A man says, “have you ever noticed that in hollywood movies all the villains are played by Brits?”  As another man steps out of the jet, looking like a villain, he says, “maybe we just sound right!”

The lady that was seen before drops keys into his open hand and says, “here you go, sir.”  He thanks her, calling her Mary, and walks off, and she smiles.  He gets in a sleek car, a Jaguar brand ,‘coincidentally’, and starts the engine, streaking off through the abandoned lot.

A helicopter pulls up next to him, and he looks out to see another villain in the chopper. He was probably called there by the first villain, hopefully with straight talk promo codes that allow unlimited texting and data downloads. He would have gone here to check them out. Holding a teacup, the man says, “we’re more focused,” and raises the cup to his mouth.  “We’re more precise.”  The man in the car says, “we’re always one step ahead, with a raised eyebrow.  A man in an office states that “we have certain style; an eye for detail.”  The man in the helicopter leans out and grins, saying, “and we’re obsessed by power!”

The man in the car gives a gaze that in every way says, watch this, and pulls up next to a bus.  He sees people sleeping in it, and then pulls away.  The man in the helicopter murmurs, “A stiff upper lip is key.”  The car and the helicopter both turn towards a mansion, and as the car pulls to a stop in front the helicopter lands as well, kicking up a swirl of dust and leaves.  The man in the car gets out and says, “And we all drive Jaguars.”

The two men, one out of the car and the other out of the chopper, look up as a flash of bright lights shine on top of the mansion and another chopper rises into view.  The man in the office smiles and says, “Oh yes.  It’s good to be bad.” The other two men’s faces can be seen on the wall behind him.

Bright lights flash, a car’s headlights, and the Jaguar logo shimmers in the middle with the words ‘How alive are you?’ written under it.  In all capitals words say ‘The New F-Type Coupe’ and under that is a website with, and #GoodToBeBad.

Omurillo of the University of California, Irvine wrote a report on this commercial.  It involves high speed driving and British villains that flaunt their accents.


Jaguar 2014 Big Game Commercial | British Villains 'Rendezvous'
Super Bowl Ad
Reviewed by

on August 15, 2014
Have you ever noticed that all villains in Hollywood movies have British accents? In the following commercials several villains give reasons why they are chosen as the 'bad guy'.

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