Miracle Stain – Tide Big Game Commercial


This 60-second video advertises for the Tide laundry detergent. It first played during the 2013 Super Bowl between the San Francisco 49ers and the Baltimore Ravens.

In a parody of miracle sightings that have occurred with regards to religious themes, two enthusiastic 49ers fans are watching a football on television when one of them dumps chip dip onto his white 49ers jersey. His friend immediately sees the face of legendary 49ers quarterback Joe Montana in the splotch and the two exult in the “miracle stain”.

The miracle stain frenzy sweeps the nation as massive media coverage draws attention to this extraordinary event. The fan is besieged by reporters and interviews and his home becomes a shrine to which thousands of 49ers fans flock to pay tribute to the stain.

The fan capitalizes on all this newfound attention by selling merchandise and food related to the stain. He turns his residence into “Montana-land” with sculpted shrubbery resembling the bust of Montana.

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All of this excitement comes to a screeching halt when He comes back in to see his hallowed jersey missing from its wall mount. He discovers that his wife has washed the shirt and removed the stain.

As he writhes in agony, his wife, attired in a Ravens jersey, smirks, “Go Ravens”. A very witty punchline.

This ad won top honors from the Kellogg School of Management’s Super Bowl Ad review. This was the ninth year that they rated the commercials.

Miracle Stain - Tide Big Game Commercial
Reviewed by

on June 18, 2013
In anticipation of the Super Bowl pitting the San Francisco 49ers against the Baltimore Ravens, a 49ers football fan accidentally spills chip dip on his shirt resulting in a stain that resembles the face of 49ers legend, Joe Montana. It becomes a miracle stain that leads to the enshrinement of his home, drawing crowds of 49ers fans. His fame is short-lived, however, when it turns out that his wife is a Ravens fan.