This 30-second commercial advertises for Old Spice body wash starring Isaiah Mustafa. It is aimed at women. When you use an iContact coupon code, you can target the customers who need your product or service through an effective e-mail marketing campaign.
Old Spice rejuvenated its product line with this wildly successful commercial. It restored the relationship the company had to the younger male demographic.
Isaiah’s well-sculpted body is on display as he appears in front of the shower wearing just a towel. He invites the viewers to compare their man with him even though the comparison will be in his favor. However, if men used Old Spice body wash instead of their “ladies-scented body wash”, they could smell like him.
The scene changes abruptly from standing in front of the shower to being on a boat. He holds up a fake oyster shell that opens up to reveal two tickets to a performance. It falls off his hand and diamonds start pouring out. A bottle of Old Spice rises out of his hand and he now appears on a horse on dry land.
He drives home the point with the claim that “anything is possible when your man smells like Old Spice and not a lady.”
The product is featured prominently, both in the script and as a prop. Mustafa holds the bottle for all to see and refers to it twice, each time at a key point in the video. It should not be a problem remembering the product as well as the actor, the humorous script and rapidly-changing backgrounds.