How Does Social Media Fit Into Your Business Strategy?

How Does Social Media Fit Into Your Business Strategy?

For many people, “Social Media” is an ambiguous term that refers to a collection of websites that lots of people go to and waste time. But they also hear that social media is good for an organization, and so they create a Facebook account or a Twitter account, post up some pictures and updates, and then forget about them when nothing happens.

Social Media is a tool, just like a brochure, radio ad or mailing. It needs to be used wisely. There has to be a strategy behind it; otherwise, it will be a tool that gathers dust or hurts the business.

You need to answer these four questions:

  1. Who are you?
  2. What do you do?
  3. Why does it matter?
  4. Why are you better?

Then, you need to identify who you are trying to reach. Is is the teenage girl market or the 40-something males?

Finally, create a fictitious person for each market and give him or her several attributes. For example, an upper-middle class homeowner who has a tech job. When you construct such a person, you can write more intelligently as you keep that person in mind. It’s like putting a name to a face but even more so.